The multiprocess view proposes that both strategic and automatic processes can support prospective memory. In three experiments, we embedded a prospective memory task in a lexical decision task; cues were either highly associated with response words or had no relation. Analyses of RTs on ongoing task trials indicated that (1) prospective memory was more dependent on the allocation of resources immediately prior to cue presentation under conditions of low association in comparison with high association and (2) processes engaged on cue trials were more resource demanding under conditions of low association in comparison with high association. These data support the claim of the multiprocess view that prospective memory can be more resource demanding under some task conditions in comparison with others. However, the prospective memory performance data were less supportive, with declines in prospective memory due to task-importance and cue-frequency manipulations comparable across the low- and high-association conditions. Taken together, these results have implications for two prominent theories of prospective memory.