An integrated model of city and neighborhood identities: A tale of two cities

Saalem Sadeque, Sanjit Kumar Roy, Mohammad Shahidul Hasan Swapan, Cheng Hao Chen, Md Ashikuzzaman

Research output: Contribution to journalArticle

Abstract

Drawing on the place branding literature, we explain how identity formed at a lower level of place scale (i.e., neighborhood) influences identity formation at a higher level of place scale (i.e., city). We tested the proposed hypotheses by developing and testing an integrated model of place identity for two cities in Bangladesh. Findings suggest that neighborhood brand love, resident-neighborhood relationship, place dependence and place social bonding positively impact neighborhood identity, which in turn positively influences resident-neighborhood satisfaction and resident-neighborhood citizenship behavior. The study also finds that city identity is formed by neighborhood identity and resident-neighborhood satisfaction. The current study addresses the calls for more research on place branding and marketing to advance the development of theory in the area of city branding.

Original languageEnglish
JournalJournal of Business Research
DOIs
Publication statusE-pub ahead of print - 3 Jul 2019

Fingerprint

Integrated model
Residents
Place branding
Citizenship behavior
City branding
Place identity
Place marketing
Testing
Bangladesh

Cite this

Sadeque, Saalem ; Roy, Sanjit Kumar ; Swapan, Mohammad Shahidul Hasan ; Chen, Cheng Hao ; Ashikuzzaman, Md. / An integrated model of city and neighborhood identities : A tale of two cities. In: Journal of Business Research. 2019.
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An integrated model of city and neighborhood identities : A tale of two cities. / Sadeque, Saalem; Roy, Sanjit Kumar; Swapan, Mohammad Shahidul Hasan; Chen, Cheng Hao; Ashikuzzaman, Md.

In: Journal of Business Research, 03.07.2019.

Research output: Contribution to journalArticle

TY - JOUR

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AU - Roy, Sanjit Kumar

AU - Swapan, Mohammad Shahidul Hasan

AU - Chen, Cheng Hao

AU - Ashikuzzaman, Md

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