@inproceedings{4791ca33346c48d6a60bc500fbb210fc,
title = "An Exploratory Study into the Communication Effectiveness of Product Placement",
author = "M. Bennett and G.O. Ogunmokun and Anthony Pecotich",
year = "1996",
language = "English",
volume = "1",
pages = "19",
booktitle = "Association for Consumer Research: Second Asia Pacific Conference",
publisher = "Edith Cowan University",
address = "Australia",
edition = "Perth",
note = "An Exploratory Study into the Communication Effectiveness of Product Placement ; Conference date: 01-01-1996",
}