An Exploratory Study into the Communication Effectiveness of Product Placement

M. Bennett, G.O. Ogunmokun, Anthony Pecotich

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationAssociation for Consumer Research: Second Asia Pacific Conference
Place of PublicationPerth
PublisherEdith Cowan University
Pages19
Volume1
EditionPerth
Publication statusPublished - 1996
EventAn Exploratory Study into the Communication Effectiveness of Product Placement - Perth
Duration: 1 Jan 1996 → …

Conference

ConferenceAn Exploratory Study into the Communication Effectiveness of Product Placement
Period1/01/96 → …

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