An exploratory study into customer orientation and product attributes in the racing industry

R. Miller; Dick Mizerski; K. Mizerski

An exploratory study into customer orientation and product attributes in the racing industry

R. Miller, Dick Mizerski, K. Mizerski

Marketing

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings of the American Marketing Association's Conference (AMA) 2001
Editors	P. Graham
Place of Publication	Washington
Publisher	American Marketing Association
Pages	1-20
Volume	1
Edition	Washington, D.C.
Publication status	Published - 2001
Event	An exploratory study into customer orientation and product attributes in the racing industry - Washington, D.C. Duration: 1 Jan 2001 → …

Conference

Conference	An exploratory study into customer orientation and product attributes in the racing industry
Period	1/01/01 → …

Cite this

@inproceedings{e2cadc8b12674b8683cff028472e08ea,

title = "An exploratory study into customer orientation and product attributes in the racing industry",

author = "R. Miller and Dick Mizerski and K. Mizerski",

year = "2001",

language = "English",

volume = "1",

pages = "1--20",

editor = "P. Graham",

booktitle = "Proceedings of the American Marketing Association's Conference (AMA) 2001",

publisher = "American Marketing Association",

address = "United States",

edition = "Washington, D.C.",

note = "An exploratory study into customer orientation and product attributes in the racing industry ; Conference date: 01-01-2001",

}

Miller, R, Mizerski, D & Mizerski, K 2001, An exploratory study into customer orientation and product attributes in the racing industry. in P Graham (ed.), Proceedings of the American Marketing Association's Conference (AMA) 2001. Washington, D.C. edn, vol. 1, American Marketing Association, Washington, pp. 1-20, An exploratory study into customer orientation and product attributes in the racing industry, 1/01/01.

An exploratory study into customer orientation and product attributes in the racing industry. / Miller, R.; Mizerski, Dick; Mizerski, K.

Proceedings of the American Marketing Association's Conference (AMA) 2001. ed. / P. Graham. Vol. 1 Washington, D.C. ed. Washington : American Marketing Association, 2001. p. 1-20.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - An exploratory study into customer orientation and product attributes in the racing industry

AU - Miller, R.

AU - Mizerski, Dick

AU - Mizerski, K.

PY - 2001

Y1 - 2001

M3 - Conference paper

VL - 1

SP - 1

EP - 20

BT - Proceedings of the American Marketing Association's Conference (AMA) 2001

A2 - Graham, P.

PB - American Marketing Association

CY - Washington

T2 - An exploratory study into customer orientation and product attributes in the racing industry

Y2 - 1 January 2001

ER -