An Examination of the Relationship between Values and Holiday Benefits across Cultures using Rating Scales and Best-Worst Scaling

Julie Lee, Geoff Soutar, J. Louviere, Tim Daly

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationProceedings of the ANZMAC 2006 Conference
EditorsC. Patti, J. Drennan
Place of PublicationBrisbane, Australia
PublisherPromaco Conventions Pty. Ltd.
PagesCDROM
VolumeCDROM
EditionBrisbane, Australia
Publication statusPublished - 2006
EventAustralian and New Zealand Marketing Academy Conference 2006 - Brisbane, Australia
Duration: 4 Dec 20066 Dec 2006

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 2006
Abbreviated titleANZMAC 2006
Country/TerritoryAustralia
CityBrisbane
Period4/12/066/12/06

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