An Examination of Factors Influencing Chinese Student-Consumers Intention to Study Vocational Education and Training (VET) in Australia: A Theory of Planned Behaviour Approach

Norman Baker

doi:10.4225/23/5b3b03e9d82f0

An Examination of Factors Influencing Chinese Student-Consumers Intention to Study Vocational Education and Training (VET) in Australia: A Theory of Planned Behaviour Approach

Norman Baker

UWA Business School

Research output: Thesis › Doctoral Thesis

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Abstract

International student revenue is the third largest export for Australia at $15b. This research examines the factors that impact on Chinese students' Intention to study Vocational Education and Training (VET) in Australia.
Survey data was collected from students studying at two Chinese colleges. Factor Analysis and Structural Equation Modelling was used to· analyse this data. Ajzen's Theory of Planned Behaviour was used to assess student intention.
Student's perceived control over the decision to study overseas was the slrongest predictor of their Intention to study VET in Australia. The availability of courses, destination characteristics, employment and migration opportunities, were also factors.

Original language	English
Qualification	Doctorate
Awarding Institution	The University of Western Australia
Supervisors/Advisors	Mazzarol, Tim, Supervisor
Thesis sponsors	Australian Government Research Training Program
Award date	11 Apr 2018
DOIs	https://doi.org/10.4225/23/5b3b03e9d82f0
Publication status	Unpublished - 2018

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10.4225/23/5b3b03e9d82f0

THESIS - DOCTOR OF BUSINESS ADMINISTRATION - BAKER Norman - 2018
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keywords = "International student marketing, Factor Analysis, Structural Equation Modelling, Factors influencing Chinese students, Student-consumers, Theory Planned Behaviour, Vocational Education & Training (VET), International Students",

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AB - International student revenue is the third largest export for Australia at $15b. This research examines the factors that impact on Chinese students' Intention to study Vocational Education and Training (VET) in Australia. Survey data was collected from students studying at two Chinese colleges. Factor Analysis and Structural Equation Modelling was used to· analyse this data. Ajzen's Theory of Planned Behaviour was used to assess student intention. Student's perceived control over the decision to study overseas was the slrongest predictor of their Intention to study VET in Australia. The availability of courses, destination characteristics, employment and migration opportunities, were also factors.

KW - International student marketing

KW - Factor Analysis

KW - Structural Equation Modelling

KW - Factors influencing Chinese students

KW - Student-consumers

KW - Theory Planned Behaviour

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KW - International Students

U2 - 10.4225/23/5b3b03e9d82f0

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M3 - Doctoral Thesis

ER -

An Examination of Factors Influencing Chinese Student-Consumers Intention to Study Vocational Education and Training (VET) in Australia: A Theory of Planned Behaviour Approach

Abstract

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