Abstract
An evaluation of executive perceptions of strategic typologies is presented in the Australian context. Specifically, four strategic typologies (growth versus retrenchment, the product/market matrix, the grand strategy alternatives, and Porter's generic strategies) were compared using confirmatory factor analysis on a set of data obtained from top mangers in Australia. The results tend to support Porter's formulation of cost leadership, differentiation and focus.
| Original language | English |
|---|---|
| Pages (from-to) | 498-529 |
| Journal | European Journal of Marketing |
| Volume | 37 |
| Issue number | 3-4 |
| Publication status | Published - 2003 |