An Empirical Investigation of the Content and Imagery used in Alcohol Advertisements in Magazines

S. Lysonski, Anthony Pecotich, Y. Zotos

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationNot available
EditorsK.G. Grunert, D. Fuglede
Place of PublicationAarhus, Denmark
PublisherEuropean Marketing Academy
Pages1355-1359
Volume21
Publication statusPublished - 1992
EventAn Empirical Investigation of the Content and Imagery used in Alcohol Advertisements in Magazines -
Duration: 1 Jan 1992 → …

Conference

ConferenceAn Empirical Investigation of the Content and Imagery used in Alcohol Advertisements in Magazines
Period1/01/92 → …

Cite this

Lysonski, S., Pecotich, A., & Zotos, Y. (1992). An Empirical Investigation of the Content and Imagery used in Alcohol Advertisements in Magazines. In K. G. Grunert, & D. Fuglede (Eds.), Not available (Vol. 21, pp. 1355-1359). European Marketing Academy.