An Empirical Investigation of the Content and Imagery used in Alcohol Advertisements in Magazines

S. Lysonski, Anthony Pecotich, Y. Zotos

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Not available
Editors	K.G. Grunert, D. Fuglede
Place of Publication	Aarhus, Denmark
Publisher	European Marketing Academy
Pages	1355-1359
Volume	21
Publication status	Published - 1992
Event	An Empirical Investigation of the Content and Imagery used in Alcohol Advertisements in Magazines - Duration: 1 Jan 1992 → …

Conference	An Empirical Investigation of the Content and Imagery used in Alcohol Advertisements in Magazines
Period	1/01/92 → …

Cite this

@inproceedings{57514f9b1edd42e6b4694cc6cd92585e,

title = "An Empirical Investigation of the Content and Imagery used in Alcohol Advertisements in Magazines",

author = "S. Lysonski and Anthony Pecotich and Y. Zotos",

year = "1992",

language = "English",

volume = "21",

pages = "1355--1359",

editor = "K.G. Grunert and D. Fuglede",

booktitle = "Not available",

publisher = "European Marketing Academy",

note = "An Empirical Investigation of the Content and Imagery used in Alcohol Advertisements in Magazines ; Conference date: 01-01-1992",

}

TY - GEN

T1 - An Empirical Investigation of the Content and Imagery used in Alcohol Advertisements in Magazines

AU - Lysonski, S.

AU - Pecotich, Anthony

AU - Zotos, Y.

PY - 1992

Y1 - 1992

M3 - Conference paper

VL - 21

SP - 1355

EP - 1359

BT - Not available

A2 - Grunert, K.G.

A2 - Fuglede, D.

PB - European Marketing Academy

CY - Aarhus, Denmark

T2 - An Empirical Investigation of the Content and Imagery used in Alcohol Advertisements in Magazines

Y2 - 1 January 1992

ER -