An Application of Consumer-Based Brand Performance Model to Global Brands and Private Labels

Sebastian Molinillo, Yuksel Ekinci, Arnold Japutra

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationAdvances in National Brand and Private Label Marketing
Subtitle of host publicationThird International Conference, 2016
EditorsF Martinez-Lopez, J Gázquez-Abad, E Gijsbrecht
Place of PublicationNetherlands
PublisherSpringer
Pages25-33
Edition3rd
ISBN (Electronic)9783319399461
ISBN (Print)9783319399454
DOIs
Publication statusPublished - 2016
Externally publishedYes
Event2016 National Brands and Private Label Marketing conference: Third International Conference - Barcelona, Spain
Duration: 1 Jan 20161 Jan 2016

Publication series

NameSpringer Proceedings in Business and Economics

Conference

Conference2016 National Brands and Private Label Marketing conference
CountrySpain
CityBarcelona
Period1/01/161/01/16

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