An Application of Consumer-Based Brand Performance Model to Global Brands and Private Labels

Sebastian Molinillo; Yuksel  Ekinci; Arnold Japutra

doi:10.1007/978-3-319-39946-1_3

An Application of Consumer-Based Brand Performance Model to Global Brands and Private Labels

Sebastian Molinillo, Yuksel Ekinci, Arnold Japutra

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Advances in National Brand and Private Label Marketing
Subtitle of host publication	Third International Conference, 2016
Editors	Francisco J. Martínez-López, Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht
Place of Publication	Netherlands
Publisher	Springer
Pages	25-33
Number of pages	9
Edition	3rd
ISBN (Electronic)	9783319399461
ISBN (Print)	9783319399454
DOIs	https://doi.org/10.1007/978-3-319-39946-1_3
Publication status	Published - 2016
Externally published	Yes
Event	2016 National Brands and Private Label Marketing Conference: Third International Conference - Barcelona, Spain Duration: 1 Jan 2016 → 1 Jan 2016

Publication series

Name	Springer Proceedings in Business and Economics
ISSN (Print)	2198-7246
ISSN (Electronic)	2198-7254

Conference

Conference	2016 National Brands and Private Label Marketing Conference
Country/Territory	Spain
City	Barcelona
Period	1/01/16 → 1/01/16

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10.1007/978-3-319-39946-1_3

Cite this

Molinillo, S., Ekinci, Y., & Japutra, A. (2016). An Application of Consumer-Based Brand Performance Model to Global Brands and Private Labels. In F. J. Martínez-López, F. J. Martínez-López, J. C. Gázquez-Abad, & E. Gijsbrecht (Eds.), Advances in National Brand and Private Label Marketing : Third International Conference, 2016 (3rd ed., pp. 25-33). (Springer Proceedings in Business and Economics). Springer. https://doi.org/10.1007/978-3-319-39946-1_3

Molinillo, Sebastian ; Ekinci, Yuksel ; Japutra, Arnold. / An Application of Consumer-Based Brand Performance Model to Global Brands and Private Labels. Advances in National Brand and Private Label Marketing : Third International Conference, 2016. editor / Francisco J. Martínez-López ; Francisco J. Martínez-López ; Juan Carlos Gázquez-Abad ; Els Gijsbrecht. 3rd. ed. Netherlands : Springer, 2016. pp. 25-33 (Springer Proceedings in Business and Economics).

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title = "An Application of Consumer-Based Brand Performance Model to Global Brands and Private Labels",

author = "Sebastian Molinillo and Yuksel Ekinci and Arnold Japutra",

year = "2016",

doi = "10.1007/978-3-319-39946-1_3",

language = "English",

isbn = "9783319399454",

series = "Springer Proceedings in Business and Economics",

publisher = "Springer",

pages = "25--33",

editor = "Mart{\'i}nez-L{\'o}pez, {Francisco J.} and Mart{\'i}nez-L{\'o}pez, {Francisco J.} and G{\'a}zquez-Abad, {Juan Carlos} and Els Gijsbrecht",

booktitle = "Advances in National Brand and Private Label Marketing",

address = "Netherlands",

edition = "3rd",

note = "2016 National Brands and Private Label Marketing Conference : Third International Conference ; Conference date: 01-01-2016 Through 01-01-2016",

}

Molinillo, S, Ekinci, Y & Japutra, A 2016, An Application of Consumer-Based Brand Performance Model to Global Brands and Private Labels. in FJ Martínez-López, FJ Martínez-López, JC Gázquez-Abad & E Gijsbrecht (eds), Advances in National Brand and Private Label Marketing : Third International Conference, 2016. 3rd edn, Springer Proceedings in Business and Economics, Springer, Netherlands, pp. 25-33, 2016 National Brands and Private Label Marketing Conference, Barcelona, Spain, 1/01/16. https://doi.org/10.1007/978-3-319-39946-1_3

An Application of Consumer-Based Brand Performance Model to Global Brands and Private Labels. / Molinillo, Sebastian; Ekinci, Yuksel ; Japutra, Arnold.

Advances in National Brand and Private Label Marketing : Third International Conference, 2016. ed. / Francisco J. Martínez-López; Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Els Gijsbrecht. 3rd. ed. Netherlands : Springer, 2016. p. 25-33 (Springer Proceedings in Business and Economics).

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - An Application of Consumer-Based Brand Performance Model to Global Brands and Private Labels

AU - Molinillo, Sebastian

AU - Ekinci, Yuksel

AU - Japutra, Arnold

PY - 2016

Y1 - 2016

UR - http://www.springer.com/gp/book/9783319399454

U2 - 10.1007/978-3-319-39946-1_3

DO - 10.1007/978-3-319-39946-1_3

M3 - Conference paper

SN - 9783319399454

T3 - Springer Proceedings in Business and Economics

SP - 25

EP - 33

BT - Advances in National Brand and Private Label Marketing

A2 - Martínez-López, Francisco J.

A2 - Gázquez-Abad, Juan Carlos

A2 - Gijsbrecht, Els

PB - Springer

CY - Netherlands

T2 - 2016 National Brands and Private Label Marketing Conference

Y2 - 1 January 2016 through 1 January 2016

ER -

Molinillo S, Ekinci Y, Japutra A. An Application of Consumer-Based Brand Performance Model to Global Brands and Private Labels. In Martínez-López FJ, Martínez-López FJ, Gázquez-Abad JC, Gijsbrecht E, editors, Advances in National Brand and Private Label Marketing : Third International Conference, 2016. 3rd ed. Netherlands: Springer. 2016. p. 25-33. (Springer Proceedings in Business and Economics). https://doi.org/10.1007/978-3-319-39946-1_3

An Application of Consumer-Based Brand Performance Model to Global Brands and Private Labels

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