@inproceedings{5634b2201f5f4525814d7d8fe132a8dd,
title = "An Application of Consumer-Based Brand Performance Model to Global Brands and Private Labels",
author = "Sebastian Molinillo and Yuksel Ekinci and Arnold Japutra",
year = "2016",
doi = "10.1007/978-3-319-39946-1_3",
language = "English",
isbn = "9783319399454",
series = "Springer Proceedings in Business and Economics",
publisher = "Springer",
pages = "25--33",
editor = "Mart{\'i}nez-L{\'o}pez, {Francisco J.} and Mart{\'i}nez-L{\'o}pez, {Francisco J.} and G{\'a}zquez-Abad, {Juan Carlos} and Els Gijsbrecht",
booktitle = "Advances in National Brand and Private Label Marketing",
address = "Netherlands",
edition = "3rd",
note = "2016 National Brands and Private Label Marketing Conference : Third International Conference ; Conference date: 01-01-2016 Through 01-01-2016",
}