An Application of Consumer-Based Brand Performance Model to Global Brands and Private Labels

Sebastian Molinillo, Yuksel Ekinci, Arnold Japutra

Research output: Chapter in Book/Conference paperConference paperpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publicationAdvances in National Brand and Private Label Marketing
Subtitle of host publicationThird International Conference, 2016
EditorsFrancisco J. Martínez-López, Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht
Place of PublicationNetherlands
PublisherSpringer
Pages25-33
Number of pages9
Edition3rd
ISBN (Electronic)9783319399461
ISBN (Print)9783319399454
DOIs
Publication statusPublished - 2016
Externally publishedYes
Event2016 National Brands and Private Label Marketing Conference: Third International Conference - Barcelona, Spain
Duration: 1 Jan 20161 Jan 2016

Publication series

NameSpringer Proceedings in Business and Economics
ISSN (Print)2198-7246
ISSN (Electronic)2198-7254

Conference

Conference2016 National Brands and Private Label Marketing Conference
Country/TerritorySpain
CityBarcelona
Period1/01/161/01/16

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