An Analysis of Rebate Redemption Promotions

S. Currie, Dick Mizerski

Research output: Chapter in Book/Conference paperConference paper

294 Citations (Scopus)
Original languageEnglish
Title of host publicationAustralia New Zealand Marketing Academy Conference 2011 Proceedings
Place of PublicationEdith Cowan University
PublisherEdith Cowan University
Pages1-8
Volumeonline
ISBN (Print)9780646563305
Publication statusPublished - 2011
EventAustralia New Zealand Marketing Academy Conference: Marketing in the Age of Consumerism: Jekyll or Hyde? - Perth Convention and Exhibition Centre, Perth, Australia
Duration: 28 Nov 201130 Nov 2011
https://web.archive.org/web/20120410151354/http://anzmac2011.com.au/

Conference

ConferenceAustralia New Zealand Marketing Academy Conference
Abbreviated titleANZMAC
CountryAustralia
CityPerth
Period28/11/1130/11/11
Internet address

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