An Alternative Way to Measure Values: The MaxDiff Approach

Julie Lee; J. Louviere; Geoff Soutar

An Alternative Way to Measure Values: The MaxDiff Approach

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	ANZAM: 18th Annual Conference of Australian and New Zealand Academy of Management
Editors	Graham Elkin, Otago University
Place of Publication	Dunedin, New Zealand
Publisher	Australian and New Zealand Academy of Management
Pages	N.A
Volume	N.A
Edition	Dunedin, New Zealand
ISBN (Print)	0476011310
Publication status	Published - 2004
Event	An Alternative Way to Measure Values: The MaxDiff Approach - Dunedin, New Zealand Duration: 1 Jan 2004 → …

Conference

Conference	An Alternative Way to Measure Values: The MaxDiff Approach
Period	1/01/04 → …

Cite this

@inproceedings{05e5d48e11ff4f91811c5738fc0ac495,

title = "An Alternative Way to Measure Values: The MaxDiff Approach",

author = "Julie Lee and J. Louviere and Geoff Soutar",

year = "2004",

language = "English",

isbn = "0476011310",

volume = "N.A",

pages = "N.A",

editor = "Graham Elkin and Otago University",

booktitle = "ANZAM: 18th Annual Conference of Australian and New Zealand Academy of Management",

publisher = "Australian and New Zealand Academy of Management",

edition = "Dunedin, New Zealand",

note = "An Alternative Way to Measure Values: The MaxDiff Approach ; Conference date: 01-01-2004",

}

Lee, J, Louviere, J & Soutar, G 2004, An Alternative Way to Measure Values: The MaxDiff Approach. in G Elkin & O University (eds), ANZAM: 18th Annual Conference of Australian and New Zealand Academy of Management. Dunedin, New Zealand edn, vol. N.A, Australian and New Zealand Academy of Management, Dunedin, New Zealand, pp. N.A, An Alternative Way to Measure Values: The MaxDiff Approach, 1/01/04.

An Alternative Way to Measure Values: The MaxDiff Approach. / Lee, Julie; Louviere, J.; Soutar, Geoff.
ANZAM: 18th Annual Conference of Australian and New Zealand Academy of Management. ed. / Graham Elkin; Otago University. Vol. N.A Dunedin, New Zealand. ed. Dunedin, New Zealand: Australian and New Zealand Academy of Management, 2004. p. N.A.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - An Alternative Way to Measure Values: The MaxDiff Approach

AU - Lee, Julie

AU - Louviere, J.

AU - Soutar, Geoff

PY - 2004

Y1 - 2004

M3 - Conference paper

SN - 0476011310

VL - N.A

SP - N.A

BT - ANZAM: 18th Annual Conference of Australian and New Zealand Academy of Management

A2 - Elkin, Graham

A2 - University, Otago

PB - Australian and New Zealand Academy of Management

CY - Dunedin, New Zealand

T2 - An Alternative Way to Measure Values: The MaxDiff Approach

Y2 - 1 January 2004

ER -