An Alternative Way to Measure Values: The MaxDiff Approach

Julie Lee, J. Louviere, Geoff Soutar

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationANZAM: 18th Annual Conference of Australian and New Zealand Academy of Management
EditorsGraham Elkin, Otago University
Place of PublicationDunedin, New Zealand
PublisherAustralian and New Zealand Academy of Management
PagesN.A
VolumeN.A
EditionDunedin, New Zealand
ISBN (Print)0476011310
Publication statusPublished - 2004
EventAn Alternative Way to Measure Values: The MaxDiff Approach - Dunedin, New Zealand
Duration: 1 Jan 2004 → …

Conference

ConferenceAn Alternative Way to Measure Values: The MaxDiff Approach
Period1/01/04 → …

Cite this

Lee, J., Louviere, J., & Soutar, G. (2004). An Alternative Way to Measure Values: The MaxDiff Approach. In G. Elkin, & O. University (Eds.), ANZAM: 18th Annual Conference of Australian and New Zealand Academy of Management (Dunedin, New Zealand ed., Vol. N.A, pp. N.A). Dunedin, New Zealand: Australian and New Zealand Academy of Management.