Alcohol warning statement effectiveness under different alcohol category conditions

Wade Jarvis; Simone Pettigrew; Doina Olaru

Alcohol warning statement effectiveness under different alcohol category conditions

Wade Jarvis
, Simone Pettigrew
, Doina Olaru

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

12 Downloads (Pure)

Original language	English
Title of host publication	Ideas in Marketing: Finding the New and Polishing the Old
Subtitle of host publication	Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference
Place of Publication	Monterey
Publisher	Springer
Number of pages	10
ISBN (Print)	9783319109510
Publication status	Published - 2013
Event	2013 Academy of Marketing Science Annual Conference - Monterey, United States Duration: 14 May 2013 → 18 May 2013

Conference

Conference	2013 Academy of Marketing Science Annual Conference
Country/Territory	United States
City	Monterey
Period	14/05/13 → 18/05/13

Cite this

@inproceedings{02968f7493c74eec89fe11a3cc04ac59,

title = "Alcohol warning statement effectiveness under different alcohol category conditions",

author = "Wade Jarvis and Simone Pettigrew and Doina Olaru",

year = "2013",

language = "English",

isbn = "9783319109510",

booktitle = "Ideas in Marketing: Finding the New and Polishing the Old",

publisher = "Springer",

address = "Netherlands",

note = "2013 Academy of Marketing Science Annual Conference ; Conference date: 14-05-2013 Through 18-05-2013",

}

Jarvis, W, Pettigrew, S & Olaru, D 2013, Alcohol warning statement effectiveness under different alcohol category conditions. in Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Springer, Monterey, 2013 Academy of Marketing Science Annual Conference, Monterey, California, United States, 14/05/13.

Alcohol warning statement effectiveness under different alcohol category conditions. / Jarvis, Wade; Pettigrew, Simone; Olaru, Doina.
Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Monterey: Springer, 2013.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - Alcohol warning statement effectiveness under different alcohol category conditions

AU - Jarvis, Wade

AU - Pettigrew, Simone

AU - Olaru, Doina

PY - 2013

Y1 - 2013

M3 - Conference paper

SN - 9783319109510

BT - Ideas in Marketing: Finding the New and Polishing the Old

PB - Springer

CY - Monterey

T2 - 2013 Academy of Marketing Science Annual Conference

Y2 - 14 May 2013 through 18 May 2013

ER -