| Original language | English |
|---|---|
| Title of host publication | Ideas in Marketing: Finding the New and Polishing the Old |
| Subtitle of host publication | Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference |
| Place of Publication | Monterey |
| Publisher | Springer |
| Number of pages | 10 |
| ISBN (Print) | 9783319109510 |
| Publication status | Published - 2013 |
| Event | 2013 Academy of Marketing Science Annual Conference - Monterey, United States Duration: 14 May 2013 → 18 May 2013 |
Conference
| Conference | 2013 Academy of Marketing Science Annual Conference |
|---|---|
| Country/Territory | United States |
| City | Monterey |
| Period | 14/05/13 → 18/05/13 |