Agritourism in Southwest Western Australia

Agritourism is becoming an important part of the Australian tourism market providing direct and indirect benefits to agricultural businesses and rural communities across Western Australia (WA). Between 2015 and 2016, over 1.5 million tourists visited Australian farms - and whilst agritourism conjures notions of wineries and farm stays, the market has become increasingly diverse. More broadly, agritourism can be thought of as any activity supplementary to agricultural production where tourists visit working farms or other agricultural settings to participate in an interactive experience. This report emerged to better understand agritourism within WA, with the WA tourism industry still to realise the full potential of offerings across a range of agricultural related products and services.