Agent-Based Modelling in Marketing Networks: Benefits and Challenges

Sharon Purchase; Doina Olaru

Agent-Based Modelling in Marketing Networks: Benefits and Challenges

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings of the Australian & New Zealand Marketing Academy 2006
Editors	J Drennan
Place of Publication	Brisbane, Australia
Publisher	Queensland University of Technology
Pages	online
Volume	n/a
Edition	Brisbane, Australia
ISBN (Print)	1 74107 159 3
Publication status	Published - 2006
Event	Agent-Based Modelling in Marketing Networks: Benefits and Challenges - Brisbane, Australia Duration: 1 Jan 2006 → …

Conference

Conference	Agent-Based Modelling in Marketing Networks: Benefits and Challenges
Period	1/01/06 → …

Cite this

@inproceedings{81b64c25275a41c6aefe5962b01a8925,

title = "Agent-Based Modelling in Marketing Networks: Benefits and Challenges",

author = "Sharon Purchase and Doina Olaru",

year = "2006",

language = "English",

isbn = "1 74107 159 3",

volume = "n/a",

pages = "online",

editor = "J Drennan",

booktitle = "Proceedings of the Australian & New Zealand Marketing Academy 2006",

publisher = "Queensland University of Technology",

address = "Australia",

edition = "Brisbane, Australia",

note = "Agent-Based Modelling in Marketing Networks: Benefits and Challenges ; Conference date: 01-01-2006",

}

Purchase, S & Olaru, D 2006, Agent-Based Modelling in Marketing Networks: Benefits and Challenges. in J Drennan (ed.), Proceedings of the Australian & New Zealand Marketing Academy 2006. Brisbane, Australia edn, vol. n/a, Queensland University of Technology, Brisbane, Australia, pp. online, Agent-Based Modelling in Marketing Networks: Benefits and Challenges, 1/01/06.

Agent-Based Modelling in Marketing Networks: Benefits and Challenges. / Purchase, Sharon ; Olaru, Doina.

Proceedings of the Australian & New Zealand Marketing Academy 2006. ed. / J Drennan. Vol. n/a Brisbane, Australia. ed. Brisbane, Australia : Queensland University of Technology, 2006. p. online.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

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AU - Purchase, Sharon

AU - Olaru, Doina

PY - 2006

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M3 - Conference paper

SN - 1 74107 159 3

VL - n/a

SP - online

BT - Proceedings of the Australian & New Zealand Marketing Academy 2006

A2 - Drennan, J

PB - Queensland University of Technology

CY - Brisbane, Australia

T2 - Agent-Based Modelling in Marketing Networks: Benefits and Challenges

Y2 - 1 January 2006

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