Agent-Based Modelling in Marketing Networks: Benefits and Challenges

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationProceedings of the Australian & New Zealand Marketing Academy 2006
EditorsJ Drennan
Place of PublicationBrisbane, Australia
PublisherQueensland University of Technology
Pagesonline
Volumen/a
EditionBrisbane, Australia
ISBN (Print)1 74107 159 3
Publication statusPublished - 2006
EventAgent-Based Modelling in Marketing Networks: Benefits and Challenges - Brisbane, Australia
Duration: 1 Jan 2006 → …

Conference

ConferenceAgent-Based Modelling in Marketing Networks: Benefits and Challenges
Period1/01/06 → …

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