Agent-Based Modelling in Marketing Networks: Benefits and Challenges

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings of the Australian & New Zealand Marketing Academy 2006
Editors	J Drennan
Place of Publication	Brisbane, Australia
Publisher	Queensland University of Technology
Pages	online
Volume	n/a
Edition	Brisbane, Australia
ISBN (Print)	1 74107 159 3
Publication status	Published - 2006

Cite this

@inproceedings{81b64c25275a41c6aefe5962b01a8925,

title = "Agent-Based Modelling in Marketing Networks: Benefits and Challenges",

author = "Sharon Purchase and Doina Olaru",

year = "2006",

language = "English",

isbn = "1 74107 159 3",

volume = "n/a",

pages = "online",

editor = "J Drennan",

booktitle = "Proceedings of the Australian & New Zealand Marketing Academy 2006",

publisher = "Queensland University of Technology",

address = "Australia",

edition = "Brisbane, Australia",

}

Agent-Based Modelling in Marketing Networks: Benefits and Challenges. / Purchase, Sharon ; Olaru, Doina.
Proceedings of the Australian & New Zealand Marketing Academy 2006. ed. / J Drennan. Vol. n/a Brisbane, Australia. ed. Brisbane, Australia: Queensland University of Technology, 2006. p. online.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review