Agency-Client Chemistry: Demographic and Psychographic Influences

M.T. Ewing, T.M. Pinto, Geoff Soutar

Research output: Contribution to journalArticle

16 Citations (Scopus)
Original languageEnglish
Pages (from-to)169-187
JournalInternational Journal of Advertising
Volume20
Issue number2
Publication statusPublished - 2001

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