"After I had made the decision, I..." Toward a Scale to Measure Cognitive Dissonance

D. Hausknecht, Jill Sweeney, G.N. Soutar, L.J. Johnson

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)119-127
JournalConsumer Satisfaction, Dissatisfaction and Complaining Behavior
Volume11
Publication statusPublished - 1998

Cite this