Advocating avatars: The salesperson in second life

P. Berthon, L. Pitt, Wade Halvorson, M. Ewing, V. Crittenden

    Research output: Contribution to journalArticle

    18 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)195-208
    JournalJournal of Personal Selling and Sales Management
    Volume30
    Issue number3
    DOIs
    Publication statusPublished - 2010

    Cite this

    Berthon, P., Pitt, L., Halvorson, W., Ewing, M., & Crittenden, V. (2010). Advocating avatars: The salesperson in second life. Journal of Personal Selling and Sales Management, 30(3), 195-208. https://doi.org/10.2753/PSS0885-3134300301