@inproceedings{81fa1ea17c4a480897b834b90c66bb19,
title = "Advertising Standardization vs Adaptation Decisions",
author = "M.J. Sirgy and D.J. Lee and V. Johar",
year = "1996",
language = "English",
volume = "7",
pages = "336--337",
editor = "R. Calantone and C. Droge",
booktitle = "1996 American Marketing Association: Summer Educator's Conference",
publisher = "American Marketing Association",
address = "United States",
edition = "San Diego, USA",
note = "Advertising Standardization vs Adaptation Decisions ; Conference date: 01-01-1996",
}