Acquisition Methods and Customer Lifetime Value

Steffen Zorn, Fareed Ismail, Jamie Murphy

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationANZMAC Sustainable Management and Marketing Conference
EditorsDewi Tojib
Place of PublicationMelbourne, Australia
PublisherPromaco Conventions Pty. Ltd.
Pages1-8
Volume1
EditionMlebourne, Australia
ISBN (Print)1 86308 158 5
Publication statusPublished - 2009
EventAcquisition Methods and Customer Lifetime Value - Mlebourne, Australia
Duration: 1 Jan 2009 → …

Conference

ConferenceAcquisition Methods and Customer Lifetime Value
Period1/01/09 → …

Cite this

Zorn, S., Ismail, F., & Murphy, J. (2009). Acquisition Methods and Customer Lifetime Value. In D. Tojib (Ed.), ANZMAC Sustainable Management and Marketing Conference (Mlebourne, Australia ed., Vol. 1, pp. 1-8). Promaco Conventions Pty. Ltd..