Acquisition Methods and Customer Lifetime Value

Steffen Zorn, Fareed Ismail, Jamie Murphy

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	ANZMAC Sustainable Management and Marketing Conference
Editors	Dewi Tojib
Place of Publication	Melbourne, Australia
Publisher	Promaco Conventions Pty. Ltd.
Pages	1-8
Volume	1
Edition	Mlebourne, Australia
ISBN (Print)	1 86308 158 5
Publication status	Published - 2009
Event	Acquisition Methods and Customer Lifetime Value - Mlebourne, Australia Duration: 1 Jan 2009 → …

Conference	Acquisition Methods and Customer Lifetime Value
Period	1/01/09 → …

Cite this

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title = "Acquisition Methods and Customer Lifetime Value",

author = "Steffen Zorn and Fareed Ismail and Jamie Murphy",

year = "2009",

language = "English",

isbn = "1 86308 158 5",

volume = "1",

pages = "1--8",

editor = "Dewi Tojib",

booktitle = "ANZMAC Sustainable Management and Marketing Conference",

publisher = "Promaco Conventions Pty. Ltd.",

edition = "Mlebourne, Australia",

note = "Acquisition Methods and Customer Lifetime Value ; Conference date: 01-01-2009",

}

TY - GEN

T1 - Acquisition Methods and Customer Lifetime Value

AU - Zorn, Steffen

AU - Ismail, Fareed

AU - Murphy, Jamie

PY - 2009

Y1 - 2009

M3 - Conference paper

SN - 1 86308 158 5

VL - 1

SP - 1

EP - 8

BT - ANZMAC Sustainable Management and Marketing Conference

A2 - Tojib, Dewi

PB - Promaco Conventions Pty. Ltd.

CY - Melbourne, Australia

T2 - Acquisition Methods and Customer Lifetime Value

Y2 - 1 January 2009

ER -