@inproceedings{3a38786fac2f4144b0aa079ebc55f363,
title = "A Word-of-Mouth Scale in a Services Context",
author = "Geoff Soutar and Jill Sweeney and Tim Mazzarol",
year = "2006",
language = "English",
isbn = "1741071593",
volume = "n/a",
pages = "online",
editor = "J. Drennan",
booktitle = "Advancing Theory, Maintaining Relevance",
publisher = "Australia and New Zealand Marketing Academy Conference",
edition = "Brisbane, Queensland",
note = "A Word-of-Mouth Scale in a Services Context ; Conference date: 01-01-2006",
}