A Word-of-Mouth Scale in a Services Context

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationAdvancing Theory, Maintaining Relevance
EditorsJ. Drennan
Place of PublicationBrisbane, Australia
PublisherAustralia and New Zealand Marketing Academy Conference
Pagesonline
Volumen/a
EditionBrisbane, Queensland
ISBN (Print)1741071593
Publication statusPublished - 2006
EventA Word-of-Mouth Scale in a Services Context - Brisbane, Queensland
Duration: 1 Jan 2006 → …

Conference

ConferenceA Word-of-Mouth Scale in a Services Context
Period1/01/06 → …

Cite this

Soutar, G., Sweeney, J., & Mazzarol, T. (2006). A Word-of-Mouth Scale in a Services Context. In J. Drennan (Ed.), Advancing Theory, Maintaining Relevance (Brisbane, Queensland ed., Vol. n/a, pp. online). Brisbane, Australia: Australia and New Zealand Marketing Academy Conference.
Soutar, Geoff ; Sweeney, Jill ; Mazzarol, Tim. / A Word-of-Mouth Scale in a Services Context. Advancing Theory, Maintaining Relevance. editor / J. Drennan. Vol. n/a Brisbane, Queensland. ed. Brisbane, Australia : Australia and New Zealand Marketing Academy Conference, 2006. pp. online
@inproceedings{3a38786fac2f4144b0aa079ebc55f363,
title = "A Word-of-Mouth Scale in a Services Context",
author = "Geoff Soutar and Jill Sweeney and Tim Mazzarol",
year = "2006",
language = "English",
isbn = "1741071593",
volume = "n/a",
pages = "online",
editor = "J. Drennan",
booktitle = "Advancing Theory, Maintaining Relevance",
publisher = "Australia and New Zealand Marketing Academy Conference",
edition = "Brisbane, Queensland",

}

Soutar, G, Sweeney, J & Mazzarol, T 2006, A Word-of-Mouth Scale in a Services Context. in J Drennan (ed.), Advancing Theory, Maintaining Relevance. Brisbane, Queensland edn, vol. n/a, Australia and New Zealand Marketing Academy Conference, Brisbane, Australia, pp. online, A Word-of-Mouth Scale in a Services Context, 1/01/06.

A Word-of-Mouth Scale in a Services Context. / Soutar, Geoff; Sweeney, Jill; Mazzarol, Tim.

Advancing Theory, Maintaining Relevance. ed. / J. Drennan. Vol. n/a Brisbane, Queensland. ed. Brisbane, Australia : Australia and New Zealand Marketing Academy Conference, 2006. p. online.

Research output: Chapter in Book/Conference paperConference paper

TY - GEN

T1 - A Word-of-Mouth Scale in a Services Context

AU - Soutar, Geoff

AU - Sweeney, Jill

AU - Mazzarol, Tim

PY - 2006

Y1 - 2006

M3 - Conference paper

SN - 1741071593

VL - n/a

SP - online

BT - Advancing Theory, Maintaining Relevance

A2 - Drennan, J.

PB - Australia and New Zealand Marketing Academy Conference

CY - Brisbane, Australia

ER -

Soutar G, Sweeney J, Mazzarol T. A Word-of-Mouth Scale in a Services Context. In Drennan J, editor, Advancing Theory, Maintaining Relevance. Brisbane, Queensland ed. Vol. n/a. Brisbane, Australia: Australia and New Zealand Marketing Academy Conference. 2006. p. online