A Word-of-Mouth Scale in a Services Context

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationAdvancing Theory, Maintaining Relevance
EditorsJ. Drennan
Place of PublicationBrisbane, Australia
PublisherAustralia and New Zealand Marketing Academy Conference
Pagesonline
Volumen/a
EditionBrisbane, Queensland
ISBN (Print)1741071593
Publication statusPublished - 2006
EventA Word-of-Mouth Scale in a Services Context - Brisbane, Queensland
Duration: 1 Jan 2006 → …

Conference

ConferenceA Word-of-Mouth Scale in a Services Context
Period1/01/06 → …

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