A Typology of Customer Value Cocreation Activities in Healthcare: Its Antecedents and Impact on Quality of Life.

Anh Ngoc Tram Pham

Research output: ThesisDoctoral Thesis

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Abstract

Responding to the call for research to promote better marketing for a better world, this thesis uses a Service-Dominant Logic lens to explore how to support health care customer value cocreation to subsequently improve their quality of life. Building on three empirical papers, the thesis develops a nuanced categorisation of customer value cocreation activities, explores the network of resources integrated into customer value cocreation processes, and examines the transformative potentials of different types of activities. The thesis contributes to the micro-foundation of value cocreation and transformative service literature and unfolds a more comprehensive framework for chronic illness management.
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • The University of Western Australia
Supervisors/Advisors
  • Sweeney, Jill, Supervisor
  • Soutar, Geoff, Supervisor
  • Liu, Fang, Supervisor
Thesis sponsors
Award date28 Jan 2021
DOIs
Publication statusUnpublished - 2021

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