A topological approach for detecting Twitter communities with common interests

Kwan Hui Lim, Amitava Datta

    Research output: Chapter in Book/Conference paperChapter

    11 Citations (Scopus)

    Abstract

    The efficient identification of communities with common interests is a key consideration in applying targeted advertising and viral marketing to online social networking sites. Existing methods involve large scale community detection on the entire social network before determining the interests of individuals within these communities. This approach is both computationally intensive and may result in communities without a common interest. We propose an efficient topological-based approach for detecting communities that share common interests on Twitter. Our approach involves first identifying celebrities that are representative of an interest category before detecting communities based on linkages among followers of these celebrities. We also study the network characteristics and tweeting behaviour of these communities, and the effects of deepening or specialization of interest on their community structures. In particular, our evaluation on Twitter shows that these detected communities comprise members who are well-connected, cohesive and tweet about their common interest.
    Original languageEnglish
    Title of host publicationUbiquitous Social Media Analysis
    EditorsMartin Atzmueller, Alvin Chin, Denis Helic, Andreas Hotho
    Place of PublicationBerlin
    PublisherSpringer
    Pages23-43
    ISBN (Print)9783642453915
    DOIs
    Publication statusPublished - 2013

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    Lim, K. H., & Datta, A. (2013). A topological approach for detecting Twitter communities with common interests. In M. Atzmueller, A. Chin, D. Helic, & A. Hotho (Eds.), Ubiquitous Social Media Analysis (pp. 23-43). Berlin: Springer. https://doi.org/10.1007/978-3-642-45392-2_2