A Study on Brand Negative Publicity: Performance and Value Relevance

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Australia New Zealand Marketing Academy Conference 2011
Place of Publication	Edith Cowan University
Publisher	Edith Cowan University
Pages	7 pages
Volume	online
ISBN (Print)	9780646563305
DOIs	https://doi.org/http://anzmac.org/conference/2011/
Publication status	Published - 2011
Event	Australian and New Zealand Marketing Academy Conference 2011 - Perth, Australia Duration: 28 Nov 2011 → 30 Nov 2011

Conference	Australian and New Zealand Marketing Academy Conference 2011
Abbreviated title	ANZMAC 2011
Country/Territory	Australia
City	Perth
Period	28/11/11 → 30/11/11

Access to Document

@inproceedings{b35d1efc0bae4f76a011055446eaaaa9,

title = "A Study on Brand Negative Publicity: Performance and Value Relevance",

author = "Fang Liu and Jill Sweeney",

year = "2011",

doi = "http://anzmac.org/conference/2011/",

language = "English",

isbn = "9780646563305",

volume = "online",

pages = "7 pages",

booktitle = "Australia New Zealand Marketing Academy Conference 2011",

publisher = "Edith Cowan University",

address = "Australia",

note = "Australian and New Zealand Marketing Academy Conference 2011, ANZMAC 2011 ; Conference date: 28-11-2011 Through 30-11-2011",

}

Liu, F & Sweeney, J 2011, A Study on Brand Negative Publicity: Performance and Value Relevance. in Australia New Zealand Marketing Academy Conference 2011. vol. online, Edith Cowan University, Edith Cowan University, pp. 7 pages, Australian and New Zealand Marketing Academy Conference 2011, Perth, Australia, 28/11/11. https://doi.org/http://anzmac.org/conference/2011/

TY - GEN

T1 - A Study on Brand Negative Publicity: Performance and Value Relevance

AU - Liu, Fang

AU - Sweeney, Jill

PY - 2011

Y1 - 2011

U2 - http://anzmac.org/conference/2011/

DO - http://anzmac.org/conference/2011/

M3 - Conference paper

SN - 9780646563305

VL - online

SP - 7 pages

BT - Australia New Zealand Marketing Academy Conference 2011

PB - Edith Cowan University

CY - Edith Cowan University

T2 - Australian and New Zealand Marketing Academy Conference 2011

Y2 - 28 November 2011 through 30 November 2011

ER -