A scoping review of business model configurations for diffusing high-tech innovations at the Bottom of the Pyramid

Richard Adams, Dani Barrington, Matt Collins, Paul Hutchings, O Ihasz, Athanasios J. Kolios, Ewan McAdam, M Moreno, Alison Parker, Sean Tyrrel, S Vyakarnam, Leon Williams

Research output: Chapter in Book/Conference paperConference paper

Abstract

The purpose of this scoping review is to draw lessons from previous studies of diffusion of new technology products designed to address social challenges in Bottom of the Pyramid (BoP) and Low Income Country (LIC) markets. Specifically, we are driven to understand business model configuration(s) to enhance opportunities for widespread adoption and diffusion of a novel sanitation product: a water-less, stand-alone Nano Membrane Toilet. To date, innovation studies in the BoP/LIC context have tended to focus narrowly on product development processes such as resource-constrained innovation. Operationalising the business model framework allows consideration of the wider range of factors that contribute to widespread and successful adoption and use. To inform our analysis we draw on analogous cases such as in water treatment, solar energy, cooking stove and health technologies. We conclude the need for sensitivity to different customer and user types, alertness to social dynamics of use contexts and importance of network relations.
Original languageEnglish
Title of host publicationProceedings of British Academy of Management 2018
Subtitle of host publicationDriving Productivity in Uncertain and Challenging Times
Place of PublicationUK
PublisherBritish Academy of Management
ISBN (Print)978-0-9956413-1-0
Publication statusPublished - 2018
Externally publishedYes
Event2018 British Academy of Management Conference: Driving Productivity in Uncertain and Challenging Times - University of the West of England, Bristol, United Kingdom
Duration: 4 Sep 20186 Sep 2018

Conference

Conference2018 British Academy of Management Conference
Abbreviated titleBAM2018
CountryUnited Kingdom
CityBristol
Period4/09/186/09/18

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    Adams, R., Barrington, D., Collins, M., Hutchings, P., Ihasz, O., Kolios, A. J., McAdam, E., Moreno, M., Parker, A., Tyrrel, S., Vyakarnam, S., & Williams, L. (2018). A scoping review of business model configurations for diffusing high-tech innovations at the Bottom of the Pyramid. In Proceedings of British Academy of Management 2018: Driving Productivity in Uncertain and Challenging Times British Academy of Management. https://conference.bam.ac.uk/BAM2018/htdocs/index.php