A Proposed Model for Measuring the Performance of International Small and Medium Sized Franchises in Asia

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	135-149
Journal	Journal of International Marketing and Exporting
Volume	6
Issue number	2
Publication status	Published - 2001

Cite this

@article{0fe4e46b46ac406ba52e37055fc42dde,

title = "A Proposed Model for Measuring the Performance of International Small and Medium Sized Franchises in Asia",

author = "S. Choo and Tim Mazzarol",

year = "2001",

language = "English",

volume = "6",

pages = "135--149",

journal = "Journal of International Marketing and Exporting",

issn = "1324-5864",

number = "2",

}