A Proposed Model for Measuring the Performance of International Small and Medium Sized Franchises in Asia

S. Choo, Tim Mazzarol

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)135-149
JournalJournal of International Marketing and Exporting
Volume6
Issue number2
Publication statusPublished - 2001

Cite this

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title = "A Proposed Model for Measuring the Performance of International Small and Medium Sized Franchises in Asia",
author = "S. Choo and Tim Mazzarol",
year = "2001",
language = "English",
volume = "6",
pages = "135--149",
journal = "Journal of International Marketing and Exporting",
issn = "1324-5864",
number = "2",

}

TY - JOUR

T1 - A Proposed Model for Measuring the Performance of International Small and Medium Sized Franchises in Asia

AU - Choo, S.

AU - Mazzarol, Tim

PY - 2001

Y1 - 2001

M3 - Article

VL - 6

SP - 135

EP - 149

JO - Journal of International Marketing and Exporting

JF - Journal of International Marketing and Exporting

SN - 1324-5864

IS - 2

ER -