TY - JOUR
T1 - A model of the antecedents and consequents of female fashion innovativeness
AU - Muzinich, N.
AU - Pecotich, Anthony
AU - Putrevu, S.
PY - 2003
Y1 - 2003
N2 - It is well documented that innovators have a significant impact on the success/failure of new products and services. In view of this, it is understandable that over the past three decades marketing practitioners and academics have tried to identify these elusive innovators. This study proposes and tests a causal model of female fashion innovativeness. Specifically, the model establishes the value of a domain-specific fashion innovator construct, identifies the key determinants and consequents of female fashion innovativeness and tests these relationships on data collected from a sample of female respondents using partial least squares. The results support the predicted relationships suggesting that the model provides a reasonable framework to understand female fashion innovativeness.
AB - It is well documented that innovators have a significant impact on the success/failure of new products and services. In view of this, it is understandable that over the past three decades marketing practitioners and academics have tried to identify these elusive innovators. This study proposes and tests a causal model of female fashion innovativeness. Specifically, the model establishes the value of a domain-specific fashion innovator construct, identifies the key determinants and consequents of female fashion innovativeness and tests these relationships on data collected from a sample of female respondents using partial least squares. The results support the predicted relationships suggesting that the model provides a reasonable framework to understand female fashion innovativeness.
U2 - 10.1016/S0969-6989(02)00060-7
DO - 10.1016/S0969-6989(02)00060-7
M3 - Article
SN - 0969-6989
VL - 10
SP - 297
EP - 310
JO - Journal of Retailing and Consumer Services
JF - Journal of Retailing and Consumer Services
IS - 5
ER -