A model of consumer-based brand equity (CBBE) for global fashion brands.

Sebastian Molinillo; Arnold Japutra; Yuksel Ekinci

A model of consumer-based brand equity (CBBE) for global fashion brands.

Sebastian Molinillo
, Arnold Japutra
, Yuksel Ekinci

Marketing

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	22nd International Conference on Corporate and Marketing Communications
Subtitle of host publication	Challenges of Marketing Communications in a Globalized World
Editors	C Flavián - Blanco , D Belanche - Gracia, L Casaló - Ariño, C Fandos - Herrera, M Guinalíu - Blasco, R Gurrea - Sarasa, S Ibáñez - Sánchez, P Jordán - Blasco, C Orús - Sanclemente, A Pérez - Rueda
Publisher	University of Zaragoza
Pages	122-125
ISBN (Print)	9788494608209
Publication status	Published - 2017
Event	22nd International Conference: Corporate marketing Communications 2017 - Duration: 4 May 2017 → 5 May 2017

Conference

Conference	22nd International Conference: Corporate marketing Communications 2017
Abbreviated title	CMC
Period	4/05/17 → 5/05/17

Cite this

Molinillo, S., Japutra, A., & Ekinci, Y. (2017). A model of consumer-based brand equity (CBBE) for global fashion brands. In C. Flavián - Blanco , D. Belanche - Gracia, L. Casaló - Ariño, C. Fandos - Herrera, M. Guinalíu - Blasco, R. Gurrea - Sarasa, S. Ibáñez - Sánchez, P. Jordán - Blasco, C. Orús - Sanclemente, & A. Pérez - Rueda (Eds.), 22nd International Conference on Corporate and Marketing Communications: Challenges of Marketing Communications in a Globalized World (pp. 122-125). University of Zaragoza.

Molinillo, Sebastian ; Japutra, Arnold ; Ekinci, Yuksel. / A model of consumer-based brand equity (CBBE) for global fashion brands. 22nd International Conference on Corporate and Marketing Communications: Challenges of Marketing Communications in a Globalized World. editor / C Flavián - Blanco ; D Belanche - Gracia ; L Casaló - Ariño ; C Fandos - Herrera ; M Guinalíu - Blasco ; R Gurrea - Sarasa ; S Ibáñez - Sánchez ; P Jordán - Blasco ; C Orús - Sanclemente ; A Pérez - Rueda. University of Zaragoza, 2017. pp. 122-125

@inproceedings{8dc5f89396bb4dfda999b835f6d419da,

title = "A model of consumer-based brand equity (CBBE) for global fashion brands.",

author = "Sebastian Molinillo and Arnold Japutra and Yuksel Ekinci",

year = "2017",

language = "English",

isbn = "9788494608209",

pages = "122--125",

editor = "\{Flavi{\'a}n - Blanco \}, C and \{Belanche - Gracia\}, D and \{Casal{\'o} - Ari{\~n}o\}, L and \{Fandos - Herrera\}, C and \{Guinal{\'i}u - Blasco\}, M and \{Gurrea - Sarasa\}, R and \{Ib{\'a}{\~n}ez - S{\'a}nchez\}, S and \{Jord{\'a}n - Blasco\}, P and \{Or{\'u}s - Sanclemente\}, C and \{P{\'e}rez - Rueda\}, A",

booktitle = "22nd International Conference on Corporate and Marketing Communications",

publisher = "University of Zaragoza",

address = "Spain",

note = "22nd International Conference: Corporate marketing Communications 2017, CMC ; Conference date: 04-05-2017 Through 05-05-2017",

}

Molinillo, S, Japutra, A & Ekinci, Y 2017, A model of consumer-based brand equity (CBBE) for global fashion brands. in C Flavián - Blanco , D Belanche - Gracia, L Casaló - Ariño, C Fandos - Herrera, M Guinalíu - Blasco, R Gurrea - Sarasa, S Ibáñez - Sánchez, P Jordán - Blasco, C Orús - Sanclemente & A Pérez - Rueda (eds), 22nd International Conference on Corporate and Marketing Communications: Challenges of Marketing Communications in a Globalized World. University of Zaragoza, pp. 122-125, 22nd International Conference: Corporate marketing Communications 2017, 4/05/17.

A model of consumer-based brand equity (CBBE) for global fashion brands. / Molinillo, Sebastian; Japutra, Arnold; Ekinci, Yuksel.
22nd International Conference on Corporate and Marketing Communications: Challenges of Marketing Communications in a Globalized World. ed. / C Flavián - Blanco ; D Belanche - Gracia; L Casaló - Ariño; C Fandos - Herrera; M Guinalíu - Blasco; R Gurrea - Sarasa; S Ibáñez - Sánchez; P Jordán - Blasco; C Orús - Sanclemente; A Pérez - Rueda. University of Zaragoza, 2017. p. 122-125.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - A model of consumer-based brand equity (CBBE) for global fashion brands.

AU - Molinillo, Sebastian

AU - Japutra, Arnold

AU - Ekinci, Yuksel

PY - 2017

Y1 - 2017

UR - https://eventos.unizar.es/_files/_event/_6481/_editorFiles/file/CMC2017%20Proceedings.pdf

UR - https://eventos.unizar.es/6481/detail/22nd-international-conference-on-corporate-and-marketing-communications.-cmc2017-challenges-of-mark.html

M3 - Conference paper

SN - 9788494608209

SP - 122

EP - 125

BT - 22nd International Conference on Corporate and Marketing Communications

A2 - Flavián - Blanco , C

A2 - Belanche - Gracia, D

A2 - Casaló - Ariño, L

A2 - Fandos - Herrera, C

A2 - Guinalíu - Blasco, M

A2 - Gurrea - Sarasa, R

A2 - Ibáñez - Sánchez, S

A2 - Jordán - Blasco, P

A2 - Orús - Sanclemente, C

A2 - Pérez - Rueda, A

PB - University of Zaragoza

T2 - 22nd International Conference: Corporate marketing Communications 2017

Y2 - 4 May 2017 through 5 May 2017

ER -

Molinillo S, Japutra A, Ekinci Y. A model of consumer-based brand equity (CBBE) for global fashion brands. In Flavián - Blanco C, Belanche - Gracia D, Casaló - Ariño L, Fandos - Herrera C, Guinalíu - Blasco M, Gurrea - Sarasa R, Ibáñez - Sánchez S, Jordán - Blasco P, Orús - Sanclemente C, Pérez - Rueda A, editors, 22nd International Conference on Corporate and Marketing Communications: Challenges of Marketing Communications in a Globalized World. University of Zaragoza. 2017. p. 122-125

A model of consumer-based brand equity (CBBE) for global fashion brands.

Conference

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