A Formative Measure of Very Young Children’s Persuasion Knowledge

Shasha Wang; Richard Mizerski; Fang Liu; Doina Olaru; Victoria Mallinckrodt

doi:10.15444/GMC2016.01.01.01

A Formative Measure of Very Young Children’s Persuasion Knowledge

Shasha Wang, Richard Mizerski, Fang Liu, Doina Olaru, Victoria Mallinckrodt

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	2016 Global Marketing Conference at Hong Kong Proceedings
Editors	R Rust, G van Bruggen, S Rundle-Thiele, T Miura, J Chung, P Poon
Publisher	Global Alliance of Marketing and Management Associations
Pages	1-5
DOIs	https://doi.org/10.15444/GMC2016.01.01.01
Publication status	Published - 2016
Event	Bridging Asia and the World: Global Platform for Interface between Marketing and Management - , Hong Kong Duration: 21 Jul 2016 → 24 Jul 2016

Conference

Conference	Bridging Asia and the World: Global Platform for Interface between Marketing and Management
Country/Territory	Hong Kong
Period	21/07/16 → 24/07/16

Access to Document

10.15444/GMC2016.01.01.01

Cite this

Wang, S., Mizerski, R., Liu, F., Olaru, D., & Mallinckrodt, V. (2016). A Formative Measure of Very Young Children’s Persuasion Knowledge. In R. Rust, G. van Bruggen, S. Rundle-Thiele, T. Miura, J. Chung, & P. Poon (Eds.), 2016 Global Marketing Conference at Hong Kong Proceedings (pp. 1-5). Global Alliance of Marketing and Management Associations. https://doi.org/10.15444/GMC2016.01.01.01

@inproceedings{555787d868244f46bedf15595c5f7291,

title = "A Formative Measure of Very Young Children{\textquoteright}s Persuasion Knowledge",

author = "Shasha Wang and Richard Mizerski and Fang Liu and Doina Olaru and Victoria Mallinckrodt",

year = "2016",

doi = "10.15444/GMC2016.01.01.01",

language = "English",

pages = "1--5",

editor = "R Rust and {van Bruggen}, G and S Rundle-Thiele and T Miura and J Chung and P Poon",

booktitle = "2016 Global Marketing Conference at Hong Kong Proceedings",

publisher = "Global Alliance of Marketing and Management Associations",

note = "Bridging Asia and the World: Global Platform for Interface between Marketing and Management ; Conference date: 21-07-2016 Through 24-07-2016",

}

Wang, S, Mizerski, R , Liu, F , Olaru, D & Mallinckrodt, V 2016, A Formative Measure of Very Young Children’s Persuasion Knowledge. in R Rust, G van Bruggen, S Rundle-Thiele, T Miura, J Chung & P Poon (eds), 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing and Management Associations, pp. 1-5, Bridging Asia and the World: Global Platform for Interface between Marketing and Management, Hong Kong, 21/07/16. https://doi.org/10.15444/GMC2016.01.01.01

A Formative Measure of Very Young Children’s Persuasion Knowledge. / Wang, Shasha; Mizerski, Richard ; Liu, Fang et al.
2016 Global Marketing Conference at Hong Kong Proceedings. ed. / R Rust; G van Bruggen; S Rundle-Thiele; T Miura; J Chung; P Poon. Global Alliance of Marketing and Management Associations, 2016. p. 1-5.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - A Formative Measure of Very Young Children’s Persuasion Knowledge

AU - Wang, Shasha

AU - Mizerski, Richard

AU - Liu, Fang

AU - Olaru, Doina

AU - Mallinckrodt, Victoria

PY - 2016

Y1 - 2016

U2 - 10.15444/GMC2016.01.01.01

DO - 10.15444/GMC2016.01.01.01

M3 - Conference paper

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EP - 5

BT - 2016 Global Marketing Conference at Hong Kong Proceedings

A2 - Rust, R

A2 - van Bruggen, G

A2 - Rundle-Thiele, S

A2 - Miura, T

A2 - Chung, J

A2 - Poon, P

PB - Global Alliance of Marketing and Management Associations

T2 - Bridging Asia and the World: Global Platform for Interface between Marketing and Management

Y2 - 21 July 2016 through 24 July 2016

ER -