A Cross-cultural Study on Processing of Negative Information

Fang Liu; Mingzhou Yu; Julie Anne Lee

Abstract

In today’s marketplace, consumers are often exposed to negative brand information, and prior research has found a detrimental impact of negative brand information. However, negative brand information may not always have negative consequences. The main objective of the current study is to investigate the influence of culture on consumers’ responses to negative publicity that differs in severity, including information search and negative word-of-mouth, in addition to brand attitudes and intentions.

Original language	English
Publication status	Published - 29 Jun 2017
Event	The 10th Biennial Congress of the International Academy for Intercultural Research: Applying Research to Improve Intercultural Relations - College of Staten Island, New York, United States Duration: 25 Jun 2017 → 29 Jun 2017 http://oae.csi.cuny.edu/iair/

Conference

Conference	The 10th Biennial Congress of the International Academy for Intercultural Research
Country/Territory	United States
City	New York
Period	25/06/17 → 29/06/17
Internet address	http://oae.csi.cuny.edu/iair/

Cite this

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title = "A Cross-cultural Study on Processing of Negative Information",

abstract = "In today{\textquoteright}s marketplace, consumers are often exposed to negative brand information, and prior research has found a detrimental impact of negative brand information. However, negative brand information may not always have negative consequences. The main objective of the current study is to investigate the influence of culture on consumers{\textquoteright} responses to negative publicity that differs in severity, including information search and negative word-of-mouth, in addition to brand attitudes and intentions.",

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author = "Fang Liu and Mingzhou Yu and Lee, {Julie Anne}",

year = "2017",

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language = "English",

note = "The 10th Biennial Congress of the International Academy for Intercultural Research : Applying Research to Improve Intercultural Relations ; Conference date: 25-06-2017 Through 29-06-2017",

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TY - CONF

T1 - A Cross-cultural Study on Processing of Negative Information

AU - Liu, Fang

AU - Yu, Mingzhou

AU - Lee, Julie Anne

PY - 2017/6/29

Y1 - 2017/6/29

N2 - In today’s marketplace, consumers are often exposed to negative brand information, and prior research has found a detrimental impact of negative brand information. However, negative brand information may not always have negative consequences. The main objective of the current study is to investigate the influence of culture on consumers’ responses to negative publicity that differs in severity, including information search and negative word-of-mouth, in addition to brand attitudes and intentions.

AB - In today’s marketplace, consumers are often exposed to negative brand information, and prior research has found a detrimental impact of negative brand information. However, negative brand information may not always have negative consequences. The main objective of the current study is to investigate the influence of culture on consumers’ responses to negative publicity that differs in severity, including information search and negative word-of-mouth, in addition to brand attitudes and intentions.

KW - negative information

KW - processing

KW - Chinese

KW - cross-cultural study

KW - Marketing

UR - http://oae.csi.cuny.edu/iair/IAIR_Program.pdf

M3 - Abstract

T2 - The 10th Biennial Congress of the International Academy for Intercultural Research

Y2 - 25 June 2017 through 29 June 2017

ER -

A Cross-cultural Study on Processing of Negative Information

Abstract

Conference

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