A Conceptual Framework for Predicting Chinese Ecotourists' Travel Intention towards a Foreign Ecotourism Destination

Research output: Contribution to conferenceAbstract

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Abstract

China‘s ecotourism market has grown rapidly in the past decade and there has been a growing interest among Chinese ecotourists in taking overseas ecotourism trips. Despite the market size and potential, little has been known about the characteristics of the Chinese ecotourism market, in
particular, Chinese ecotourists‘ destination selection behaviour. Choosing an international travel destination often involves a complex decision process of which prediction of travel intention is one of the key issues facing ecotourism. Drawn from the Country Image literature and the Theory of Planned Behavior, this paper proposes a conceptual framework in which a number of
important factors are identified. It is hoped that this conceptual framework can help ecotourism marketers and operators develop a comprehensive understanding of Chinese ecotourists‘ travel intentions towards an international ecotourism destination, such as Australia.
Original languageEnglish
Pages2
Number of pages1
Publication statusPublished - 17 Jul 2016
EventThe 6th Advances in Hospitality, Tourism Marketing and Management Conference: New Trend, Latest Version, and Creative Idea - Guangzhou, China
Duration: 14 Jul 201617 Jul 2016

Conference

ConferenceThe 6th Advances in Hospitality, Tourism Marketing and Management Conference
CountryChina
CityGuangzhou
Period14/07/1617/07/16

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