A Conceptual Framework for Predicting Chinese Ecotourists' Travel Intention towards a Foreign Ecotourism Destination

Fang Liu; Julie Anne Lee; Joanne Nicola Sneddon

Abstract

China‘s ecotourism market has grown rapidly in the past decade and there has been a growing interest among Chinese ecotourists in taking overseas ecotourism trips. Despite the market size and potential, little has been known about the characteristics of the Chinese ecotourism market, in
particular, Chinese ecotourists‘ destination selection behaviour. Choosing an international travel destination often involves a complex decision process of which prediction of travel intention is one of the key issues facing ecotourism. Drawn from the Country Image literature and the Theory of Planned Behavior, this paper proposes a conceptual framework in which a number of
important factors are identified. It is hoped that this conceptual framework can help ecotourism marketers and operators develop a comprehensive understanding of Chinese ecotourists‘ travel intentions towards an international ecotourism destination, such as Australia.

Original language	English
Pages	2
Number of pages	1
Publication status	Published - 17 Jul 2016
Event	The 6th Advances in Hospitality, Tourism Marketing and Management Conference: New Trend, Latest Version, and Creative Idea - Guangzhou, China Duration: 14 Jul 2016 → 17 Jul 2016

Conference

Conference	The 6th Advances in Hospitality, Tourism Marketing and Management Conference
Country/Territory	China
City	Guangzhou
Period	14/07/16 → 17/07/16

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

http://www.ahtmm.com/wp-content/uploads/2016/08/2016.pdf

Cite this

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title = "A Conceptual Framework for Predicting Chinese Ecotourists' Travel Intention towards a Foreign Ecotourism Destination",

abstract = "China{\textquoteleft}s ecotourism market has grown rapidly in the past decade and there has been a growing interest among Chinese ecotourists in taking overseas ecotourism trips. Despite the market size and potential, little has been known about the characteristics of the Chinese ecotourism market, inparticular, Chinese ecotourists{\textquoteleft} destination selection behaviour. Choosing an international travel destination often involves a complex decision process of which prediction of travel intention is one of the key issues facing ecotourism. Drawn from the Country Image literature and the Theory of Planned Behavior, this paper proposes a conceptual framework in which a number ofimportant factors are identified. It is hoped that this conceptual framework can help ecotourism marketers and operators develop a comprehensive understanding of Chinese ecotourists{\textquoteleft} travel intentions towards an international ecotourism destination, such as Australia.",

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T1 - A Conceptual Framework for Predicting Chinese Ecotourists' Travel Intention towards a Foreign Ecotourism Destination

AU - Liu, Fang

AU - Lee, Julie Anne

AU - Sneddon, Joanne Nicola

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Y1 - 2016/7/17

N2 - China‘s ecotourism market has grown rapidly in the past decade and there has been a growing interest among Chinese ecotourists in taking overseas ecotourism trips. Despite the market size and potential, little has been known about the characteristics of the Chinese ecotourism market, inparticular, Chinese ecotourists‘ destination selection behaviour. Choosing an international travel destination often involves a complex decision process of which prediction of travel intention is one of the key issues facing ecotourism. Drawn from the Country Image literature and the Theory of Planned Behavior, this paper proposes a conceptual framework in which a number ofimportant factors are identified. It is hoped that this conceptual framework can help ecotourism marketers and operators develop a comprehensive understanding of Chinese ecotourists‘ travel intentions towards an international ecotourism destination, such as Australia.

AB - China‘s ecotourism market has grown rapidly in the past decade and there has been a growing interest among Chinese ecotourists in taking overseas ecotourism trips. Despite the market size and potential, little has been known about the characteristics of the Chinese ecotourism market, inparticular, Chinese ecotourists‘ destination selection behaviour. Choosing an international travel destination often involves a complex decision process of which prediction of travel intention is one of the key issues facing ecotourism. Drawn from the Country Image literature and the Theory of Planned Behavior, this paper proposes a conceptual framework in which a number ofimportant factors are identified. It is hoped that this conceptual framework can help ecotourism marketers and operators develop a comprehensive understanding of Chinese ecotourists‘ travel intentions towards an international ecotourism destination, such as Australia.

KW - Ecotourism

KW - China

KW - Australia

KW - Marketing

KW - Visit Intention

KW - Destination

M3 - Abstract

SP - 2

T2 - The 6th Advances in Hospitality, Tourism Marketing and Management Conference

Y2 - 14 July 2016 through 17 July 2016

ER -