A computational and empirical investigation of prioritization during multiple approach and avoidance goal pursuit

Timothy Ballard

A computational and empirical investigation of prioritization during multiple approach and avoidance goal pursuit

Timothy Ballard

UWA Business School

Research output: Thesis › Doctoral Thesis

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Abstract

This thesis examines people's prioritization decisions when pursuing multiple approach or avoidance goals. I develop and validate a formal model of multiple-goal pursuit that predicts prioritization based on factors such as the combination of approach and avoidance goals being pursued and environmental uncertainty. I then introduce a normative model of prioritization, which I use to demonstrate that people prioritize in a risk-averse manner when pursuing approach goals and in a risk-seeking manner when pursuing avoidance goals. This thesis provides a link between decision-making and motivation literatures that will ultimately enhance our understanding of multiple-goal pursuit.

Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	The University of Western Australia
Award date	26 Jul 2016
Publication status	Unpublished - 2016

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Ballard, T. (2016). A computational and empirical investigation of prioritization during multiple approach and avoidance goal pursuit.

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