A comparison of traditional and web-based tutorials in marketing education: an exploratory study

Jill Sweeney, D. Ingram

Research output: Contribution to journalArticlepeer-review

78 Citations (Scopus)
Original languageEnglish
Pages (from-to)55-62
JournalJournal of Marketing Education
Volume23
Issue number1
Publication statusPublished - 2001

Cite this