A Close Look at Research on Sex Appeal Advertising

Research output: Chapter in Book/Conference paperChapterpeer-review

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Original languageEnglish
Title of host publicationThe Handbook of International Advertising Research
EditorsHong Cheng
Place of PublicationUnited Kingdom
PublisherJohn Wiley & Sons
ISBN (Print)9781444332377
Publication statusPublished - 2014

Publication series

NameHandbooks in Communication and Media

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