A Close Look at Research on Sex Appeal Advertising

Research output: Chapter in Book/Conference paper › Chapter › peer-review

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Original language	English
Title of host publication	The Handbook of International Advertising Research
Editors	Hong Cheng
Place of Publication	United Kingdom
Publisher	John Wiley & Sons
Pages	338-351
Volume	N/A
ISBN (Print)	9781444332377
Publication status	Published - 2014

Name	Handbooks in Communication and Media

Cite this

@inbook{b0c33356519944e5b6359b474f40660e,

title = "A Close Look at Research on Sex Appeal Advertising",

author = "Fang Liu",

year = "2014",

language = "English",

isbn = "9781444332377",

volume = "N/A",

series = "Handbooks in Communication and Media",

publisher = "John Wiley & Sons",

pages = "338--351",

editor = "Hong Cheng",

booktitle = "The Handbook of International Advertising Research",

address = "United States",

}