Original language | English |
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Pages (from-to) | 519-521 |
Journal | Journal of Marketing Management |
Volume | 29 |
Issue number | 5-6 |
DOIs | |
Publication status | Published - 2013 |
2012 Academy of Marketing conference special issue – Marketing: Catching the technology wave
Research output: Contribution to journal › Letter
1
Citation
(Scopus)