Project Details
| Status | Finished |
|---|---|
| Effective start/end date | 1/01/03 → 31/12/06 |
Funding
- ARC Linkage Projects
Understanding Cross-Cultural Consumer Behaviour and Implications for Effective Segmentation, Targeting and Positioning of Western Australia as a Tourism Destination
- Lee, Julie (Chief Investigator)
- Soutar, Geoff (Chief Investigator)