Project Details
| Status | Finished |
|---|---|
| Effective start/end date | 31/12/08 → 31/12/09 |
Funding
- The University of Western Australia: A$22,000.00
The Effect of Country Image on Brand Attitudes and Brand Purchasing Intentions in Relations to Negative Publicity
- Sweeney, Jill (Investigator 01)
- Liu, Fang (Investigator 02)