Project Details
| Status | Finished |
|---|---|
| Effective start/end date | 1/01/04 → 31/12/06 |
Funding
- ARC Linkage Projects
LP0455705 - An Exploration of the Development and Effectiveness of Word-of-Mouth Communication in Financial Services Markets.
- Mazzarol, Tim (Chief Investigator)
- Sweeney, Jill (Chief Investigator)
- Soutar, Geoff (Chief Investigator)