“2019 Highly Commended Paper Award” awarded by Journal of Product and Brand Management/Emerald Publishing

Prize: Award

Description

“2019 Highly Commended Paper Award” awarded by Emerald Publishing for the paper titled “The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention” published at Journal of Product and Brand Management in 2018 [ABDC Journal Rank: A]
Degree of recognitionInternational
Granting OrganisationsEmerald Publishing

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