“2018 Outstanding Paper Award” awarded by European Journal of Marketing/Emerald Publishing

Prize: Award


“2018 Outstanding Paper Award” by Emerald Publishing for the paper titled “The Effects of Self Congruity on Brand Attitude and Brand Loyalty: A Study on Luxury Brands” which was published at European Journal of Marketing in 2012 [ABDC Journal Rank: A*].
Degree of recognitionInternational
Granting OrganisationsEmerald Publishing