“2015 Citation of Excellence Award” awarded by European Journal of Marketing/Emerald Publishing

Prize: Award

Description

“2015 Citation of Excellence Award” by Emerald Publishing for the paper titled “The Effects of Self Congruity on Brand Attitude and Brand Loyalty: A Study on Luxury Brands” which was published at European Journal of Marketing (2012) [ABDC Journal Rank: A*].
Degree of recognitionInternational
Granting OrganisationsEmerald Publishing

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