Research output per year
Research output per year
Personal profile
Biography
Yuanyuan Zhu is a PhD student in marketing at University of Western Australia. Her research fields are marketing communications and information system management. Her doctoral research focuses on advertising design and visual information processing. She holds a bachelor degree in finance engineering and a master’s degree in marketing analytics.
Education/Academic qualification
Marketing Analytics, Master of Science, University of Southampton
Sep 2017 → Sep 2018
Marketing, Doctor of Philosophy, The University of Western Australia
Feb 2020 → …
Research expertise keywords
- Advertising And Marketing Communications
- Information Systems
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Research output
- 1 Conference paper
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Domain identification for commercial intention-holding posts on Twitter
Zhu, Y., So, M. C. & Harrigan, P., 2019, 2019 International Conference on Cyber Situational Awareness, Data Analytics and Assessment, Cyber SA 2019. USA: IEEE, Institute of Electrical and Electronics Engineers, 8899491. (2019 International Conference on Cyber Situational Awareness, Data Analytics and Assessment, Cyber SA 2019).Research output: Chapter in Book/Conference paper › Conference paper