Photo of Yuanyuan Zhu
  • Source: Scopus
  • Calculated using citation counts from Scopus for publications in the UWA Profiles and Research Repository
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Personal profile

Biography

Yuanyuan Zhu is a PhD student in marketing at University of Western Australia. Her research fields are marketing communications and information system management. Her doctoral research focuses on advertising design and visual information processing. She holds a bachelor degree in finance engineering and a master’s degree in marketing analytics.

Education/Academic qualification

Marketing Analytics, Master of Science, University of Southampton

Sep 2017Sep 2018

Marketing, Doctor of Philosophy, The University of Western Australia

Feb 2020 → …

Research expertise keywords

  • Advertising And Marketing Communications
  • Information Systems

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