Research output per year
Research output per year
Personal profile
Biography
Yuanyuan Zhu is a PhD student in marketing at University of Western Australia. Her research fields are marketing communications and information system management. Her doctoral research focuses on advertising design and visual information processing. She holds a bachelor degree in finance engineering and a master’s degree in marketing analytics.
Education/Academic qualification
Marketing Analytics, Master of Science, University of Southampton
Sept 2017 → Sept 2018
Marketing, Doctor of Philosophy, The University of Western Australia
Feb 2020 → …
Research expertise keywords
- Advertising And Marketing Communications
- Information Systems
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Enhancing advertising effectiveness through emotions
Zhu, Y., 2024, (Unpublished)Research output: Thesis › Doctoral Thesis
File185 Downloads (Pure) -
A Guide to Graphic Design For Functional versus Experiential Ads Color-Evoked Emotion and Design Complexity Can Enhance Effectiveness
Zhu, Y., Tessitore, T., Harrigan, P. & Coussement, K., 1 Mar 2023, In: Journal of Advertising Research. 63, 1, p. 81-104 24 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
Exploring Functional and Experiential Advertisement Construction from a Graphic Design Perspective: An Abstract
Zhu, Y., Harrigan, P., Coussement, K. & Tessitore, T., 14 Mar 2023, (E-pub ahead of print) Developments in Marketing Science: Proceedings of the Academy of Marketing Science. USA: Springer Nature, p. 351-352 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Conference paper › Conference paper › peer-review
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Domain identification for commercial intention-holding posts on Twitter
Zhu, Y., So, M. C. & Harrigan, P., Jun 2019, 2019 International Conference on Cyber Situational Awareness, Data Analytics and Assessment, Cyber SA 2019. USA: IEEE, Institute of Electrical and Electronics Engineers, 8899491. (2019 International Conference on Cyber Situational Awareness, Data Analytics and Assessment, Cyber SA 2019).Research output: Chapter in Book/Conference paper › Conference paper › peer-review
1 Citation (Scopus)