Yifan Zhong is a Senior Lecturer in the Department of Management and Organisations of UWA Business School and a Fellow of Centre for Business Data Analytics. He is also a Non-Resident Fellow of Centre for Development Economics and Sustainability at Monash Business School. Yifan is an external affiliate of the Emerging Markets Research group at the University of Sydney Business School. Before joining UWA Business School, Yifan worked as a Lecturer in the Innovation, Entrepreneurship, Strategy and International Business Discipline at Curtin University after receiving his PhD from Monash University. His work, including three Clarivate Web of Science highly cited papers, has been published in Journal of International Business Policy, Energy Economics, Journal of Cleaner Production, Journal of Environmental Management and Safety Science, among others. His commentary has been published in Nature. Yifan currently serves as an associate editor for Chinese Management Studies and is a member of the editorial board of Asia Pacific Journal of Management and Humanities & Social Science Communication (Nature Portfolio).

Course Coordinator for Business Analytics UG (2023-)

Research Committee Member (2024-)

Supervision

PhD: Hu (2025-), Chen (2025-), Rathnayaka Mudiyanselage (2025-), Li (2024-), Riandi (2024-)

MPhil: Wang (2025-)

Yifan's research interests focus on the dynamic interplay between organisations and institutions. His research revolves around how firms navigate and leverage institutional and policy environments to engage in global competition and achieve environmental sustainability through technological innovation. Yifan also explores how policy, market and technology signals reallocate corporate investment across borders and how these spillovers shape firms’ innovation, performance, and sustainability. His current projects study the transformative effects of emerging technologies on organisational structures and economic disparities. 

Emerging technologies tend to significantly enhance productivity, which will in turn reshape the structure of organisations, economies, and societies. It is critical to create and obtain competitive advantages via policies, capabilities and strategies. However, this surge in productivity could also lead to a widening of income inequality, as indicated by an increased Gini coefficient. I want to balance the pursuit of efficiency and the imperative of fairness given the upcoming changes.