• 219 Citations
  • 5 h-Index
20112019
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Research Output 2011 2019

  • 219 Citations
  • 5 h-Index
  • 10 Article
  • 5 Conference paper
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Conference paper
2017

Can materialistic consumers have high well-being?

Gruner, R., Frawley, H. & Evers, U., 2017, Australia New Zealand Marketing Academy Conference 2017: Marketing for Impact. Robinson, L., Brennan, L. & Reid, M. (eds.). Melbourne, Australia: RMIT University, p. 118-122

Research output: Chapter in Book/Conference paperConference paper

Materialism
Well-being
Consumer well-being
Consumer research
Empirical study
2016
11 Downloads (Pure)

An exploration of the relationships between materialism, frugality, and consumer well-being

Evers, U. & Gruner, R., 2016, Australia New Zealand Marketing Academy Conference 2016. Fortin, D. & Ozanne, L. K. (eds.). Christchurch, New Zealand: Promaco Conventions Pty. Ltd.

Research output: Chapter in Book/Conference paperConference paper

Consumer well-being
Materialism
Frugality
Consumer behaviour
Well-being
2015

Consumer Brand Engagement with Tourism Organisations on Social Media

Evers, U., Harrigan, P. & Daly, T., 2015, Australia and New Zealand Marketing Association Conference. Sydney, Australia (UNSW): Promaco Conventions Pty. Ltd., Vol. N/A. p. 1-7

Research output: Chapter in Book/Conference paperConference paper

9 Downloads (Pure)

Does culture impact consumer expenditure on leisure and recreation? An examination of Hofstede’s culture dimensions on recreation expenditure in 50 countries

Evers, U., Sadeque, S., Ye, C. & Lee, J., 2015, Innovation and Growth Strategies in Marketing. Sydney, Australia (UNSW): Promaco Conventions Pty. Ltd., Vol. none. p. 1-7

Research output: Chapter in Book/Conference paperConference paper

2011

Combining The Health Belief Model And Social Marketing To Develop A Community-Level Campaign About Asthma For Older Adults

Evers, U., Jones, S. C., Caputi, P. & Iverson, D., 2011, 10th National Conference of Emerging Researchers in Ageing: Abstracts and Proceedings. Sydney, Australia: Emerging Researchers in Ageing Australia, Vol. n/a. p. 117-125

Research output: Chapter in Book/Conference paperConference paper