Uwana is a Senior Lecturer at the UWA Business School, University of Western Australia.

Her research interests centre on sustainable and conscious consumption, social marketing and behaviour change, personal values, prosocial behaviour including charitable giving, and cross-cultural psychology.

Uwana currently teaches Marketing Communications and Global Marketing Strategy and has previously taught Marketing Research and introductory Psychology units. She serves as the department Integrity Officer for Marketing at the UWA Business School.

She publishes in top-ranked peer-reviewed journals and her work is well-cited. Uwana’s research can be found in journals such as Psychology & Marketing, Journal of Business Research, Tourism Management, Nonprofit and Voluntary Sector Quarterly, Politics, and BMC Public Health. To disseminate her work and connect with peers, she presents at national and international conferences including International Congress of Applied Psychology (ICAP), World Social Marketing Conference (WSMC), and the Australian & New Zealand Marketing Association Conference (ANZMAC).

Uwana has a PhD in Psychology from the University of Wollongong. Uwana’s PhD research centred of the development, implementation and evaluation of a health-related social marketing campaign. Following her PhD, Uwana worked in London as a psychology research analyst at workplace consultancy Thomas International, a psychometrics company. She also spent time working with academics at University College London and University of Hertfordshire working on projects in health, educational, and dance psychology. Prior to her current academic post, Uwana spent years in industry, first in market research and data science at Pureprofile, and then as a workplace research analyst for consultancy Puzzle Partners.

Senior Lecturer (Marketing), UWA Business School

Academic Integrity Officer (Marketing), UWA Business School

Researcher, Centre for Human and Cultural Values, UWA

2023-2028 - Medical Research Future Fund MRFF $4,754,183 (CI alongside PI Professor Katie Attwell and team)

2016-2017 - Education Futures Scholarship Program Grant (with Professor Julie Lee, and Dr Saalem Sadeque)

2015-2016 - Education Futures Scholarship Program Grant (with Professor Julie Lee, and Dr Saalem Sadeque)

2011-2012 - Commercialisation Training Scheme (CTS) scholarship for Graduate Certificate in Research Commercialisation

2010-2013 - Full PhD scholarship - Australian Postgraduate Award Industry (APAI)

Senior Research Analyst, Puzzle Partners

Data Scientist, Pureprofile

Research Fellow / Lecturer, University of Western Australia

Honorary Research Fellow, University College London

Psychology Research Analyst, Thomas International London

Casual Academic (Teaching & Research), University of Wollongong

TRANSFORMATIVE, CROSS-CULTURAL CONSUMER RESEARCH
- Norm-activation and sustainable behaviour
- Consumer attitudes and preferences
- Materialism, frugality & well-being
- Relations between values and consumer behaviours across the lifespan
- Values and charitable giving

Current teaching:

MKTG2238 Marketing Communications

MKTG5462 Global Marketing Strategy

Previous UWA teaching / tutoring:

MKTG2305 Marketing Research
MKTG1107 Consumers around the World
MKTG3307 Contemporary Marketing Issues (Social Media Marketing)

Previous tutoring (UOW)

PSYC101 Introduction to Behavioural Science
PSYC121 Foundations of Psychology
PSYC250 Quantitative Methods
PSYC354 Design and Analysis
CHIP911 Social Marketing for Health