Uwana Evers


  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth


  • 301 Citations
  • 6 h-Index

Research output per year

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Personal profile


Uwana is a Research Fellow at the UWA Business School, University of Western Australia. She is a BPS Chartered Psychologist, and has a PhD in Psychology from the University of Wollongong. Uwana’s PhD research centred of the development, implementation and evaluation of a health-related social marketing campaign. Prior to her current academic post, Uwana spent a year in London working as a Psychology Research Analyst at Thomas International, a psychometrics company. She spent time working with academics at University College London and University of Hertfordshire working on projects in health, educational, and dance psychology. Uwana recently taught undergraduate Marketing Research, and her research interests include sustainable consumption, behaviour change, social marketing, personal values, prosocial behaviour, charitable giving, and cross-cultural psychology. She has presented at numerous international conferences including International Congress of Applied Psychology (ICAP), World Social Marketing Conference (WSMC), and the Australian & New Zealand Marketing Association Conference (ANZMAC) and her research has been published in journals including Journal of Business Research, Tourism Management, BMC Public Health, and Patient Education & Counseling.

Roles and responsibilities

Research Fellow in the Centre for Human and Cultural Values, UWA

Funding overview

2016-2017 - Education Futures Scholarship Program Grant (with Professor Julie Lee, and Dr Saalem Sadeque)

2015-2016 - Education Futures Scholarship Program Grant (with Professor Julie Lee, and Dr Saalem Sadeque)

2011-2012 - Commercialisation Training Scheme (CTS) scholarship for Graduate Certificate in Research Commercialisation

2010-2013 - Full PhD scholarship - Australian Postgraduate Award Industry (APAI)

Previous positions

Honorary Research Fellow, University College London

Psychology Research Analyst, Thomas International London

Casual Academic (Teaching & Research), University of Wollongong

Current projects

- Norm-activation and sustainable behaviour
- Materialism, frugality & well-being
- Relations between values and consumer behaviours across the lifespan
- Values and charitable giving

Teaching overview

UWA Teaching:
MKTG2305 Marketing Research

UWA tutoring:
MKTG1107 Consumers around the World
MKTG2305 Marketing Research
MKTG3307 Contemporary Marketing Issues (Social Media Marketing)

Previous tutoring (UOW)
PSYC101 Introduction to Behavioural Science
PSYC121 Foundations of Psychology
PSYC250 Quantitative Methods
PSYC354 Design and Analysis
CHIP911 Social Marketing for Health


Sustainable consumption; Personal Values; Prosocial Behaviour; Charitable Giving; Cross-cultural Research; Behaviour Change; Social Marketing

Research expertise keywords

  • Personal Values
  • Charitable Giving
  • Sustainable Lifestyles
  • Behaviour Change
  • Social Marketing

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Research Output

  • 301 Citations
  • 6 h-Index
  • 12 Article
  • 5 Conference paper
  • 1 Other output

Does Materialism Hinder Relational Well-Being? The Role of Culture and Social Motives

Yoo, J., Mijamoto, Y., Evers, U., Lee, J. A. & Wong, N., 6 Feb 2020, In : Journal of Happiness Studies. 21 p.

Research output: Contribution to journalArticle

  • Majority acceptance of vaccination and mandates across the political spectrum in Australia

    Smith, D. T., Attwell, K. & Evers, U., 1 Jul 2019, In : Politics.

    Research output: Contribution to journalArticle

    Open Access
  • 214 Downloads (Pure)

    What do we value? How our values influence everyday behaviours

    Lee, J. A., Evers, U., Sneddon, J., Rahn, O. & Schwartz, S., 2019, The University of Western Australia. 115 p.

    Research output: Book/ReportOther output

    19 Downloads (Pure)

    Consumer preferences and electricity pricing reform in Western Australia

    Tayal, D. & Evers, U., 1 Oct 2018, In : Utilities Policy. 54, p. 115-124 10 p.

    Research output: Contribution to journalArticle

  • 2 Citations (Scopus)