• 216 Citations
  • 5 h-Index
If you made any changes in Pure these will be visible here soon.

Personal profile


Uwana is a Research Fellow at the UWA Business School, University of Western Australia. She is a BPS Chartered Psychologist, and has a PhD in Psychology from the University of Wollongong. Uwana’s PhD research centred of the development, implementation and evaluation of a health-related social marketing campaign. Prior to her current academic post, Uwana spent a year in London working as a Psychology Research Analyst at Thomas International, a psychometrics company. She spent time working with academics at University College London and University of Hertfordshire working on projects in health, educational, and dance psychology. Uwana recently taught undergraduate Marketing Research, and her research interests include sustainable consumption, behaviour change, social marketing, personal values, prosocial behaviour, charitable giving, and cross-cultural psychology. She has presented at numerous international conferences including International Congress of Applied Psychology (ICAP), World Social Marketing Conference (WSMC), and the Australian & New Zealand Marketing Association Conference (ANZMAC) and her research has been published in journals including Journal of Business Research, Tourism Management, BMC Public Health, and Patient Education & Counseling.

Roles and responsibilities

Research Fellow in the Centre for Human and Cultural Values, UWA

Funding overview

2016-2017 - Education Futures Scholarship Program Grant (with Professor Julie Lee, and Dr Saalem Sadeque)

2015-2016 - Education Futures Scholarship Program Grant (with Professor Julie Lee, and Dr Saalem Sadeque)

2011-2012 - Commercialisation Training Scheme (CTS) scholarship for Graduate Certificate in Research Commercialisation

2010-2013 - Full PhD scholarship - Australian Postgraduate Award Industry (APAI)

Previous positions

Honorary Research Fellow, University College London

Psychology Research Analyst, Thomas International London

Casual Academic (Teaching & Research), University of Wollongong

Current projects

- Norm-activation and sustainable behaviour
- Materialism, frugality & well-being
- Relations between values and consumer behaviours across the lifespan
- Values and charitable giving

Teaching overview

UWA Teaching:
MKTG2305 Marketing Research

UWA tutoring:
MKTG1107 Consumers around the World
MKTG2305 Marketing Research
MKTG3307 Contemporary Marketing Issues (Social Media Marketing)

Previous tutoring (UOW)
PSYC101 Introduction to Behavioural Science
PSYC121 Foundations of Psychology
PSYC250 Quantitative Methods
PSYC354 Design and Analysis
CHIP911 Social Marketing for Health


Sustainable consumption; Personal Values; Prosocial Behaviour; Charitable Giving; Cross-cultural Research; Behaviour Change; Social Marketing


  • Personal Values
  • Charitable Giving
  • Sustainable Lifestyles
  • Behaviour Change
  • Social Marketing

Fingerprint Dive into the research topics where Uwana Evers is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Social Marketing Medicine & Life Sciences
Asthma Medicine & Life Sciences
vaccination Social Sciences
social media Social Sciences
customer Social Sciences
Health Promotion Medicine & Life Sciences
electricity Social Sciences
pricing Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2011 2019

  • 216 Citations
  • 5 h-Index
  • 10 Article
  • 5 Conference paper
71 Downloads (Pure)

Majority acceptance of vaccination and mandates across the political spectrum in Australia

Smith, D. T., Attwell, K. & Evers, U., 1 Jul 2019, In : Politics.

Research output: Contribution to journalArticle

Open Access
1 Citation (Scopus)

Consumer preferences and electricity pricing reform in Western Australia

Tayal, D. & Evers, U., 1 Oct 2018, In : Utilities Policy. 54, p. 115-124 10 p.

Research output: Contribution to journalArticle

consumption behavior
30 Citations (Scopus)
Customer engagement
Social media
Social exchange theory
Tourism marketing
4 Citations (Scopus)
Consumption behavior
Sustainable consumption

Can materialistic consumers have high well-being?

Gruner, R., Frawley, H. & Evers, U., 2017, Australia New Zealand Marketing Academy Conference 2017: Marketing for Impact. Robinson, L., Brennan, L. & Reid, M. (eds.). Melbourne, Australia: RMIT University, p. 118-122

Research output: Chapter in Book/Conference paperConference paper

Consumer well-being
Consumer research
Empirical study