• The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth

    Australia

  • 106 Citations
  • 5 h-Index
20112018
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Personal profile

Biography

Uwana is a Research Fellow at the UWA Business School, University of Western Australia. She is a BPS Chartered Psychologist, and has a PhD in Psychology from the University of Wollongong. Uwana’s PhD research centred of the development, implementation and evaluation of a health-related social marketing campaign. Prior to her current academic post, Uwana spent a year in London working as a Psychology Research Analyst at Thomas International, a psychometrics company. She spent time working with academics at University College London and University of Hertfordshire working on projects in health, educational, and dance psychology. Uwana recently taught undergraduate Marketing Research, and her research interests include sustainable consumption, behaviour change, social marketing, personal values, prosocial behaviour, charitable giving, and cross-cultural psychology. She has presented at numerous international conferences including International Congress of Applied Psychology (ICAP), World Social Marketing Conference (WSMC), and the Australian & New Zealand Marketing Association Conference (ANZMAC) and her research has been published in journals including Journal of Business Research, Tourism Management, BMC Public Health, and Patient Education & Counseling.

Roles and responsibilities

Research Fellow in the Centre for Human and Cultural Values, UWA

Funding overview

2016-2017 - Education Futures Scholarship Program Grant (with Professor Julie Lee, and Dr Saalem Sadeque)

2015-2016 - Education Futures Scholarship Program Grant (with Professor Julie Lee, and Dr Saalem Sadeque)

2011-2012 - Commercialisation Training Scheme (CTS) scholarship for Graduate Certificate in Research Commercialisation

2010-2013 - Full PhD scholarship - Australian Postgraduate Award Industry (APAI)

Previous positions

Honorary Research Fellow, University College London

Psychology Research Analyst, Thomas International London

Casual Academic (Teaching & Research), University of Wollongong

Current projects

TRANSFORMATIVE, CROSS-CULTURAL CONSUMER RESEARCH
- Norm-activation and sustainable behaviour
- Materialism, frugality & well-being
- Relations between values and consumer behaviours across the lifespan
- Values and charitable giving

Teaching overview

UWA Teaching:
MKTG2305 Marketing Research

UWA tutoring:
MKTG1107 Consumers around the World
MKTG2305 Marketing Research
MKTG3307 Contemporary Marketing Issues (Social Media Marketing)

Previous tutoring (UOW)
PSYC101 Introduction to Behavioural Science
PSYC121 Foundations of Psychology
PSYC250 Quantitative Methods
PSYC354 Design and Analysis
CHIP911 Social Marketing for Health

Research

Sustainable consumption; Personal Values; Prosocial Behaviour; Charitable Giving; Cross-cultural Research; Behaviour Change; Social Marketing

Keywords

  • Personal Values
  • Charitable Giving
  • Sustainable Lifestyles
  • Behaviour Change
  • Social Marketing

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Social Marketing Medicine & Life Sciences
Asthma Medicine & Life Sciences
social media Social Sciences
customer Social Sciences
Health Promotion Medicine & Life Sciences
electricity Social Sciences
pricing Social Sciences
Tourism Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2011 2018

  • 106 Citations
  • 5 h-Index
  • 9 Article
  • 5 Conference paper

Consumer preferences and electricity pricing reform in Western Australia

Tayal, D. & Evers, U., 1 Oct 2018, In : Utilities Policy. 54, p. 115-124 10 p.

Research output: Contribution to journalArticle

electricity
pricing
reform
consumption behavior
incentive
5 Citations
Customer engagement
Tourism
Social media
Social exchange theory
Tourism marketing
Consumption behavior
Materialism
End use
Frugality
Disposal

Can materialistic consumers have high well-being?

Gruner, R., Frawley, H. & Evers, U., 2017, Australia New Zealand Marketing Academy Conference 2017: Marketing for Impact. Robinson, L., Brennan, L. & Reid, M. (eds.). Melbourne, Australia: RMIT University, p. 118-122

Research output: Chapter in Book/Conference paperConference paper

Materialism
Well-being
Consumer well-being
Consumer research
Empirical study
45 Citations

Customer engagement with tourism social media brands

Harrigan, P., Evers, U., Miles, M. & Daly, T., 1 Apr 2017, In : Tourism Management. 59, p. 597-609 13 p.

Research output: Contribution to journalArticle

social media
customer
tourism
Tourism
Electric sparks