Tim Mazzarol

Winthrop Professor, BA BEd Murd., MBA PhD Curtin

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth

    Australia

  • 2024 Citations
  • 22 h-Index
19992020
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Research Output 1999 2020

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88 Citations (Scopus)

Word of mouth: measuring the power of individual messages

Sweeney, J., Soutar, G. & Mazzarol, T., 2012, In : European Journal of Marketing. 46, 1/2, p. 237-257

Research output: Contribution to journalArticle